In September 2025, Guizhou Lvyin Food Co., Ltd. showcased Guizhou’s signature sour soup and chili products at the Malaysia International Halal Food Expo, gathering with global halal food industry leaders.
This exhibition deepened our understanding of Malaysian and Southeast Asian market demands and yielded cooperation intentions from numerous potential clients, demonstrating the growing potential of Guizhou flavors in the halal market.
Exhibition Highlights and Industry Trends
The Malaysia Halal Food Expo is one of Asia’s largest and most influential halal industry events, attracting exhibitors and buyers from over 50 countries.
The 2025 exhibition theme, “Health, Natural, and Sustainable”, perfectly aligns with the positioning of Guizhou’s sour soup and chili products.
Growing Market Demand for Naturally Fermented Foods
Malaysian consumers increasingly prioritize health-conscious fermented foods, such as sour soup, valued for their probiotic content and distinctive flavors.
Many buyers noted that Guizhou sour soup’s natural fermentation process and minimal additives resonate with local health trends.
Localization Potential for Spicy Products
Spiciness plays an important role in Malaysian culinary culture, though most local chili sauces feature sweet-spicy profiles.
Our Guizhou chili varieties—including Zunyi Chao Tian Jiao and Huaxi Chili—offer aromatic heat and complex flavor layers.
Multiple food service enterprises expressed interest in developing localized chili products suited to Malaysian palates.
Customer Feedback and Collaboration Opportunities
During the exhibition, we hosted over 200 professional buyers, with more than 30 expressing agency or procurement intentions, including:
- Restaurant Chains: Malaysian hotpot and fast-food brands showed strong interest in sour soup bases for specialty soups and dipping sauces.
- Supermarket Chains: Executives recommended optimizing packaging formats—such as single-serve pouches and family packs—to fit e-commerce demand.
- Tourism & Catering Synergy: Travel agencies suggested adding sour soup products to “Halal Chinese Dining Experience Kits” for tourists.
Future Plans: Deepening Southeast Asian Market Penetration
Product Adaptability Enhancement
Develop a mildly spicy version of sour soup and chili sauce to balance Guizhou flavors with local preferences.
Channel Expansion
Partner with Malaysian importers to distribute through chain supermarkets and community halal food stores.
Cultural Marketing
Promote DIY sour soup hotpot tutorials on TikTok and Instagram, emphasizing the “Healthy Chinese Fermentation” concept.
Conclusion
The exhibition strengthened our understanding of Guizhou specialty foods’ global competitiveness.
Moving forward, Guizhou Lvyin Food will continue refining products and services, enabling Malaysian consumers to experience authentic Chinese sour and spicy flavors.
